Wednesday 25th May is Towel Day, which is perfect for us at Lüks because we love our range of peshtemal towels. The reason behind Towel Day is a little different, though. It was established by fans of the late author, Douglas Adams, in homage to The Hitchhiker’s Guide to the Galaxy, and to demonstrate their love for both the books and Adams.
As much as we love to read, we’re shamelessly putting our own spin on Towel Day. After all, if you’re going to wander around carrying a towel for the day, it should be from Lüks’ sustainable, vegan friendly, and organic range.
Ethical, Sustainable and Respectful
Being ethical, sustainable, environmentally aware, and true to our products' roots drives our brand. That’s why at Lüks Linen, we source all our cotton and linen products from the two most renowned cotton-growing regions in Turkey; Denizli in the South West and Hatay in the South.
As a brand that advocates for and insists on ethical production, we are proud to partner with local family run ateliers that use cotton, which is spun, dyed and woven in the area it was cultivated. Thus, cutting down on transportation and the carbon footprint.
More than just a Towel
Our Turkish peshtemal towels are one of the most versatile items you could own, lending themselves to almost any situation. With our twenty-year return or replace warranty, you get your money’s worth, and then some.
Since they’re made from organic cotton, you can use them in your garden planters once they're past their best, where they’ll eventually decompose.
Before that happens, you’ll get so much use out of them, and in this article, we’ll talk about the five best uses for your peshtemal towel.
The clue is in the name with this one, but it’s true. You can use your peshtemal towel in your bathroom in place of traditional loop and pile bath towels.
Not only do they look stunning draped over your tub, but they roll and fold down to around a quarter of the size of a traditional towel, which is great for when space is at a premium. Quick-drying, the peshtemal towel doesn’t hold onto odours meaning less laundering.
Scarf or Wrap
If you feel our peshtemal towels are too beautiful to keep in the home, take them with you as a scarf or wrap.
They can fit easily into your bag, rolling down, ready to keep the chills at bay should the weather change. Our range includes a variety of colours and textures, including the super-light, boho-style linen Mete Peshtemal in Rose and Salt to the gorgeously cosy and earthy Damla range of peshtemal towels.
If you’re heading to the beach or pool this summer, look no further because you can also use your peshtemal towel as a sarong. Long and wide, wrap yourself in style and comfort when leaving the water or heading to the bar.
Traditional towels take time to dry and are much heavier when wet. Your peshtemal towel is the opposite. Not only is it quick-drying, but because it doesn’t retain water in the same way as traditional loop and pile towels, it won’t weigh you down.
Lovers of picnics and alfresco dining can add detail, colour and texture to your dining experience by using one of Lüks Linen’s peshtemal towels as a table cloth. These towels are durable and machine washable, so any pesky spills are nothing to worry about, especially if you choose the darker shades, such as the Ekin peshtemal in Denim.
Whether you love rustic, boho, or modern minimalism, Lüks Linen will have the perfect peshtemal for your home. Generous in size and beautiful in style and colour, your traditional Turkish peshtemal towel is a great design feature. Draped over your sofa or favourite cosy reading spot, the Ela peshtemal in Gorse adds a boost of colour to even the darkest days.
If subtle, understated luxury is your style, then the 100% GOTS certified cotton range of Ferah peshtemal towels is the perfect choice for you. Traditionally loomed and vegan-friendly, with a twenty-year repair or replace warranty, our Ferah range is kind to the environment and your wallet.
Happy Towel Day
Whether you’re a lover of Douglas Adams or have an eye for the best ethical and sustainable buys, celebrate this Towel Day the best possible way, with a Lüks Linen peshtemal towel. Don’t forget, if you sign up for our mailing list, you’ll get 10% off your first order with us, and we'll also plant a tree for you with our partners at Greenspark.