Getting started - Utilise the community
It's one thing being on holiday, visualising your new venture from a thousand miles away, safe in the sunshiny bubble of a daydream. Holidays give you a clarity and objectivity that being at home simply doesn't. I could see exactly how everything was going to look and evolve, where my products were going to be stocked, the editorial coverage...the success. The reality, however is vastly different.
