Less is more - Meaning, Mentors and Musings

Less is more - Meaning, Mentors and Musings

It's scary, launching your own business. Releasing your dream out to the world can leave you feeling uncertain, vulnerable and can shake the most confident of convictions.

And it's challenging going it alone. Whilst it's exciting doing the ground work, ultimately it's all your call, your responsibility. You wear all the hats and have no-one to bounce your ideas off, to question your approach and, probably - most importantly to validate your idea.

I always knew that I wanted to run a congruent business and Lüks' commitment to ethical and sustainable products is growing, as I grow, and become increasingly aware of the importance of how we produce and what we, as a nation of consumers buy.

I am by no stretch of the imagination and expert, I'm really at the beginning of my journey and it is encouraging to see highly visible companies such as H&M building on their sustainability strategy in the face of increasing interest from their consumers, and 55 companies signing a sustainable fashion and textile covenant with the Dutch government pledging to tackle poor working conditions, child labour and safety in manufacturing countries such as India, Bangladesh, Pakistan and Turkey. 

And it's not only the big guys that are taking action, in fact many beautifully creative and committed independents are leading the charge, companies like People Tree - stalwarts in this arena, Cuyana with their 'fewer, better', 'lean closet' philosophy and Tara Button at BuyMeOnce who is championing the 'lifetime product' movement (and who we have just partnered with) are truly an inspiration.

Actually when I think on this, I come to a realisation...that all the amazing companies and individuals already out there making a stand, leading the way and meeting a need are all the mentors, and, perhaps all the validation that I need...

Rachel Ward
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Same, same...but different

Same, same...but different

Initially, I had to trust what I was told, I was working from home in Brighton and dealing remotely with traders in Turkey. Both the distance and the language barrier were a challenge for all of us. I'll admit in the beginning I was just giddy with excitement - I loved the idea of it all, and was like a bull at a gate to get going. In this whirlwind and hamstrung by geographical distance I took what I was given. Boxes arrived full of colour and texture - it was shopping by proxy and I loved it. 
Rachel Ward
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Kid in a candy store

Kid in a candy store

As luck, or some kind of cosmic alignment would have it we had made friends with a local agent in Kalkan who gave me the details of an atelier who sold towels and blankets from the Grand Bazaar - as random as that seems, I had nothing to lose so I got in touch and, through a combination of gesticulated phone calls, text and Facebook messages placed my first proper samples order.
Rachel Ward
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Getting started - Utilise the community

Getting started - Utilise the community

It's one thing being on holiday, visualising your new venture from a thousand miles away, safe in the sunshiny bubble of a daydream. Holidays give you a clarity and objectivity that being at home simply doesn't. I could see exactly how everything was going to look and evolve, where my products were going to be stocked, the editorial coverage...the success. The reality, however is vastly different.
Rachel Ward
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